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Privacy Policy


This privacy notice explains the types of personal data we may collect about you when you interact with us. It also explains how we shall store and handle your personal data, and keep it safe.

We know that there is a lot of information here, but we want you to be fully informed about your rights, and how we use your data. If you have any questions after reading this privacy notice, do contact us.

We may need to update this privacy notice from time to time. We shall notify you of any significant changes via email. 



GluBru Ltd (a company registered in England and Wales with company number 12490958). Our registered office is:

8 Stockwell Crescent, Knaresborough, North Yorkshire, HG5 0LD.

You can contact us (i) in writing at the address above (please mark your letter for the attention of the Data Protection Officer) or (ii) by email to



We’re required to tell you about the lawful bases we rely on when processing your personal data. This means that for every way in which we use your personal data, we need to have identified one of the six lawful bases under the General Data Protection Regulation 2016/697 (the ‘GDPR’). Here are some examples to help explain what we mean:

Consent – in some cases we shall collect and process your personal data with your consent. For example, we will send you emails about our products when you tick a box to provide your consent.

Contractual obligations – we also need to process your personal data to fulfil our contractual obligations to you. For example, we shall collect your address in order to deliver your beer to you and shall share those details with our courier for the same purpose

Legal compliance – if the law requires us to, we may need to collect and process certain of your personal data. For example, we use the services of a third party provider to verify your age as we are selling a licensed product.

Legitimate interest – we may process your personal data to pursue our legitimate interests except where our interests are superseded by your legal rights. For example, we may use your personal data and other aggregated data to review and improve the products we offer you, and to help us personalise those products in line with your tastes.



–   When you visit our website, create and use your account with us to buy products and services, or redeem vouchers on the phone or online.

–   When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).

–   When you purchase a product or service by phone but don’t have (or don’t use) an account.

–   When you engage with us on social media.

–   When you join our loyalty programme.

–   When you contact us by any means with queries, complaints or for any other reason.

–   When you enter our promotions, competitions or prize draws.

–   When you book to attend an event.

–   When you choose to complete any surveys we send you.

–   When you comment on or review our products and services.

–   When you give a third party permission to share with us the information they hold about you.



–   If you have an online account with us: your name, billing/delivery address, orders and receipts, email and telephone number. For your security, we’ll also keep an encrypted record of your password.

–   Any details of your contact with us, including any telephone calls you make or emails you send us. For example, we may store details of any complaints you make and how it the complaint is handled.

–   Details of your shopping preferences.

–   Details of your visits to our website. For example, we may store details of items you purchased, viewed or added to your basket, and pages you visit on our website.

–   Information gathered by the use of cookies in your web browser.

–   Your comments and product reviews.

–   To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.

–   Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

–   Please note that we do not store your payment card information. This information is held securely by Braintree (part of PayPal).



–   To process any orders that you place by using our website or by telephone. For example, we will need to pass your delivery address to our courier to ensure that we deliver our products to you.

–   To respond to your queries, refund requests and complaints. We would not be able to respond to these issues if we do not collect and process your personal data, and retain it for a reasonable period of time after we have despatched your orders. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

–   We shall also retain copies of these communications to demonstrate how we handled your query, refund request or complaint.

–   To protect our business and you from fraud and any other crimes, we use your personal data to maintain and safeguard your account. We do this as part of our legitimate interests.

–   To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate interests.

–   If we discover any actual, potential or alleged criminal activity through our use of fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts.

–   With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, and via social media about relevant products and services including personalised offers, promotions, competitions, prize draws and events. You can withdraw your consent at any time.

–   To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

–   To display the most interesting content to you on our website, we shall use data we hold about your favourite products. We do so on the basis of your consent for our website to place cookies or similar technology on your device.

–   To administer any of our prize draws or competitions which you enter, based on our legitimate interests.

–   To develop, test and improve our business systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.

–   To comply with our legal obligations to share data with law enforcement. For example, we would share your personal data with a law enforcement agency if ordered by a court to do so.

–   To send you survey and feedback requests to help improve our services. We have a legitimate interest to do so as this helps make our products and services more relevant to you.



We may share information we hold about you with social media companies (such as Facebook) to enable them to display our advertisements to you. We will do so only if we have permission to send you marketing electronically. If you have opted out of email marketing, we will share your email address solely to ensure you do not receive advertisements on social media.

You can opt out of our marketing communications at any time by contacting us on

We may also use information we hold about you to identify similar customers (known as lookalikes) on social media websites such as Facebook. We may share this information (which may include name, email address, telephone number, address and your purchase history with us) directly with social media companies. A part of this process would be to exclude you from receiving those advertisements intended for new customers.

We would process this information on the basis of our legitimate interests; if you would like to opt out of this, please email us at

We will request that any data used in this process is deleted as soon as it has served its purpose.



Data security is incredibly important to our customers. We will treat your data with the utmost care and take all appropriate steps to protect it.

We use third party providers to manage this website, including the checkout through which you buy our products and services. We check to ensure that these providers security processes are adequate, and we enter into a written agreement with each of them to ensure they comply with data protection laws and only process your personal data for the purposes we require them to.

How long we keep your personal data for:

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning, and to the extent that it is necessary for us to comply with our legal obligations.

Who we share your personal data with:

We share your personal data with organisations which help us to operate our business and to meet our obligations to you. Examples of organisations we work with are:

–   IT companies who support our website and other business systems (including our order fulfilment function)

–   Operational companies such as our couriers

–   Direct marketing companies who may help us manage our electronic communications with you

–   Google, Facebook and other social media providers to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.



–   Only provide the personal data it needs to perform the services it is providing us;

–   Will review its data security arrangements to ensure that we are satisfied it will keep your personal data secure; and

–   Require it to enter into a written contract which states that it will only use your personal data for the purposes of performing the services and which requires it to delete or anonymise your personal data if we stop using its services.

In very limited circumstances, we may share your personal data with a third party for their own purposes. We would do this in the following circumstances:

–   For fraud management, we may share information about actual, potentially or allegedly fraudulent activity. This may include sharing data about individuals with law enforcement bodies.

–   We may also be required to disclose your personal data to the police or other enforcement, regulatory or government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

–   We may, from time to time, expand, reduce or sell part of our business and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this privacy notice.



From time to time we may use service providers outside the European Economic Area ("EEA"), in particular for the provision of IT services. As a result we may transfer your data to suppliers in countries such as Canada and the US.

If we do share your personal data with service providers outside the EEA we will ensure reasonable safeguards are put in place to protect your personal data. Our standard practice is to use 'standard data protection clauses' which have been provided by the European Commission for such transfers.



The GDPR grants you rights in relation to your personal data. You have the right to:

–   Request access to the personal data we hold about you

–   Require us to correct any personal data we hold about you if it is incomplete, out of date or simply incorrect

–   Request, in certain circumstances only, that we delete the personal data we hold about you

–   Ask us to transfer your personal data in a commonly used format (such as CSV files) to another company where technically possible

–   Restrict our use of your personal data while we are considering an objection you have made

–   Require us to stop processing your personal data in certain circumstances, including when you withdraw consent

–   Demand that we stop using your personal data for direct marketing

–   Where you have given us your consent to process your personal data, you have the right to withdraw your consent at any time

–   Where we process your personal data on the basis of our legitimate interests, you can ask us to stop for reasons connected to your individual situation. We must then stop processing your personal data unless we believe we have a legitimate overriding reason to continue the processing

You can contact our Data Protection Officer to exercise these rights at any time:

–   By email at

–   Or in writing to the Data Protection Officer, GluBru Ltd, 8 Stockwell Crescent, Knaresborough, North Yorkshire, HG5 0LD.

To protect your information, we may ask you to verify your identity before proceeding with any request you make.

In certain circumstances we can decide not to action your request; where we do so we will always explain our reasons for refusing your request and remind you of your right to complain to our regulator.



If would like to stop receiving direct marketing communications from us, you can:

–   Click the ‘unsubscribe’ link at the bottom of any of our marketing emails

–   Contact us at

Please note that you may continue to receive direct marketing communications for a short time after unsubscribing or changing your preferences while we update our records and systems.



If you are concerned about how we have handled your personal data or unhappy with any response we give you to a request you have made, you have the right to make a complaint to our regulator, the Information Commissioner’s Office.

You can make a complaint at (please note by clicking this link you will be directed to a third party’s website. We cannot be held responsible for any content on that site.)



If you have any questions you can contact our Data Protection Officer:

–   By email at

–   Or in writing to the Data Protection Officer, GluBru Ltd, 8 Stockwell Crescent, Knaresborough, North Yorkshire, HG5 0LD.




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Last updated June 2020

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